Yes Ubers identity is unique. They are the irst taxi service to operate via an app. Their new logo is simple and uniquely personalised, so it has become a visual differentiator that is easy to recall.
Does Uber add value to the lives of people? Investors receive impressive returns on their investments. Uber creates jobs and pays their employees very well in relation to market standards.
So it helps build the economy by creating new streams of revenue. For customers it provides a safe, reliable, 24 hour taxi service that can be accessed by the touch of a button.
It also improves the quality of the taxi industry as a whole, because other taxi providers will have to improve their offering to keep up with changing consumer demands.
By reducing prices Uber has given people who could not afford a cab, the opportunity to afford it. So Uber does add value to the lives of customers, employees, investors and the local communities in which it operates.
Is Uber an engaging, authentic and coherent communicator? Uber is an engaging communicator. At the end of every trip customers and drivers are required to give feedback. In this way Uber stays in constant dialogue with Drivers and Riders. Its message is authentic and coherent. Ubers message across all platforms is that it provides reliable transport. The lack of an, obvious and explicit, warning and explination about Surge Pricing is the only law in their communication.
Yet it is a serious one. This is why Uber implements Surge pricing. Drivers earn more when prices surge so they log on to take advantage of that. Customers are not made aware of Surge pricing when they join Uber and when they experience it, they feel victimised and cheated because they often pay more than double the normal rate.
Does Uber build sustainable relationships by never taking more than it gives? Uber employees people from within the communities that it operates. So every time that Uber earns money the people in that community share in that income.
Uber is constantly looking at improving its offerings and this usually results in savings for customers. So Uber is constantly giving back to the communities it serves. Does Uber and the business that underpins it demonstrate that proit is not the driver but a consequence of all of the above? The above has shown that Uber lives this mission.
The main driver for this is not proit maximisation, but to make it affordable for everyone. So for Uber proit is a consequence of all of the above. Uber Brand Portfolio A Brand Portfolio is the umbrella under which all the different brands, services and companies which belong to one business fall. Each of these brands create Brand and Line Extensions to cater to various market segments. Brand extensions are new products or services created by a speciic brand, for different or new market segments, that uses the existing brand name to increase sales and revenue.
Companies who use brand extensions hope to leverage their existing customer base and brand loyalty. For example: Volkswagen is a Brand of vehicle manufacturer and their brand extensions are the different brands of vehicles like Amarok, Golf, up! A Line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as increasing the engine capacity from a Golf TSI 1.
At present Uber only owns Uber and its Brand Portfolio only has line extensions. Uber tailors these line extensions to the area it operates in, as can be seen in the Paris, South Africa and Tokyo images. This would be vehicles that can seat 12 or more people, and would be aimed at the parents of school children, Night - Clubs and festivals. The parents can have their children picked up from home, dropped off at school and brought home again.
Night - Clubs and festivals can advertise this service to their parents and get more people to attend their events. These contact points are what creates Brand Salience, which is the irst step in K.
Brand Salience is the degree to which Uber is thought about or noticed when a customer is in a situation where they need public transport. Strong brands have high brand salience which is the irst step toward building strong brand equity. The members of this council will be guided by the Brand Contact Audit and ensure that the key contact areas identiied such as the App and Cars and Drivers always deliver on the brand promise.
For example this council must be in constant contact with cellular coverage providers to ensure that Uber and its customers always have access to a network so they can use the app. The condition of vehicles must be inspected regularly and drivers must receive feedback on their service and ways in which they can improve and maintain the expected level of service.
This will create value by ensuring that Ubers brand ethos is implemented in all places. It will increase Ubers reputation and ensure that Ubers Brand Identity is actively managed. Brand Performance refers to how well Uber meets customers functional needs and focuses on ive aspects of product performance which are, 1. Primary characteristics and secondary features 2. You can claim actual expenses via receipts.
Or, mileage. You need to keep a log indicating origination address and drop off address. Otherwise, the IRS auditor may deny the expense. Same with other expenses. You need to prove it was for business. I take screenshots on my phone from my weekly earnings page, and send them to my email.
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I hope this answer helps! All your earnings are reported to the IRS. As a ride-share driver you are an independent contractor responsible for reporting your income profit and losses each year. You should register as a business and pay esitmated quarterly taxes. Uber keeps detailed records of each ride. They report your income as required. They will supply you with a detailed earnings statement and mileage report at the end of each earnings year.
Instructions profit and loss statement purpose of this form use this form if you are a sole trader including a subcontractor or a partner in a partnership who has: commenced new employment or a new business changed your level of business Authorities said the lawsuit aims to get Uber to stop discriminating against people with disabilities, modify its wait time fee policy, train staff and drivers on the ADA, pay damages to those who were unfairly charged the wait time fees and pay a civil penalty.
The Justice Department has sued Uber, accusing the company of illegally charging wait time fees to people with disabilities. North Carolina. North Dakota. Download form Show details Portland: obtain inspection form by going to official Lyft Hub. Rhode Island. South Carolina. South Dakota. Safety inspections from Virginia or Maryland are accepted. Show details Your vehicle inspection can be from Virginia, Maryland, or D. West Virginia. Call the mechanic to confirm that they can conduct rideshare inspections Step 2.
Confirm their business hours Step 3. Confirm their address Step 4. Schedule your appointment or ask about their walk-in policy do they accept, how long could the wait be, etc… Step 5. Print the inspection form for the rideshare platform and state that you intend to drive print the correct form using the links in the table above Step 6. Drive to the mechanic at the appropriate time to get your inspection Step 7. Wait at the mechanic while the mechanic completes the inspection Step 8.
Make your payment and receive your inspection form pay even if you fail the inspection Step 9. Take a photo of the completed inspection form Step Upload the completed inspection form to your driver profile.
Schedule an inspection here or request an on-demand inspection Step 2. Make your payment only if you pass the inspection! Rideshare Mechanic sends you the completed and signed inspection form to your phone Step 6.
Joy inspected my vehicle and promptly delivered my inspection documents! It is a smooth and easy process! I highly recommend trying Rideshare Mechanic!
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